Made Privy was founded because I saw major opportunities for brands in my nearly decade career in marketing and creator partnerships. Amazing ideas were often held away due to tight campaign timelines or limited budgets for big influencers, missing out on the authenticity that comes with long-term relationships. Having worked on influencer campaigns for global companies like Dyson, Spotify, Google, Universal Pictures, and Netflix, I decided it was time to take my learnings and apply them.

My interest in influencer-led marketing was sparked during a ‘Strategic Entertainment Partnerships’ course at New York University’s School of Professional Studies. I’ve since followed its wild evolution over the years and how its need to adapt to new generations. Made Privy doesn’t play by traditional rules. We’re all about embracing concepts that tap into the passions of individuals and communities, especially those championing their own subcultures. Being a born and bred New Yorker of multiple ethnicities, I saw and became part of many communities. Since moving to Los Angeles, I’ve been expanded my knowledge of many subcultures. What stuck with me is that brands need to build real connections with niche groups who thrive on intimate interactions and shared connections. This is the DNA of Made Privy’s collaborative playground.

When I’m not forming relationships with fascinating people of various groups, I’m geeking out on AI and new tech, learning how to surf, and…remotely parenting my parents. The world is ever expanding and people have passions and talents, my mission is to tap into them and contribute with value. I’ll be looking forward to having you join this mission.

Best,
Kennedy